GEORGE SISTI, CFP®
In the financial planning world, there are advisors who work for you, and there are advisors who profit from what they recommend to you. George Sisti has always been firmly in the first camp — and he's spent decades saying so out loud.
A fee-only Certified Financial Planner, George built his career on a simple premise: investors deserve advice that is given without conflict. No commissions. No product sales. No incentives that compromise the recommendation. Just honest, clear guidance from someone compensated only by the client.
"The financial services industry has a profound conflict of interest that investors must understand before they can protect themselves."
George has written extensively about the financial industry's conflicts — the hidden costs of mutual funds, the loaded products that masquerade as financial advice, and the simple truths that most salespeople would rather investors never discover. His writing is direct, clear, and grounded in decades of actual client experience.
What I respect most about George is that he has always put investor education ahead of self-promotion. He doesn't write to build a platform. He writes because he believes an informed investor is a protected investor. That's a rare and valuable thing in any industry.
— Paul Merriman