Paul's MarketWatch articles, by the same name, are expanded upon in this podcast. Listen to the first five of 10 essential points every investor should consider. Paul's insights include: Why it is important to remember there is no risk in the past? Why is diversification the only free lunch? Why should Investors never take a risk for which there is not an expected premium? Why is it a "fool's game" to sort through good and bad news in determining where the market is likely to go? And, why should investors know their primary investment goal?